Consumers' willingness to pay for cowpea products was analyzed by a multi-ordered response model. The analysis indicated that socio-demographic factors are weakly linked to consumers' willingness to pay while product characteristics are strongly linked. Marketing promotion is possible. Thus,...

Lack of consumer trust in governmental food safety regulators hinders the promotion of consumer confidence in the safety of their food supply. One possible way to boost consumer trust is to allow nongovernmental agencies to participate in monitoring and enforcing food safety regulations. This...

Purchase patterns for two types of snack foods--pretzels and popcorn, and potato, corn, and tortilla chips--were analyzed using the data from a national survey. The study examined the effect of socio-economic and lifestyle factors including nutritional awareness and exercise habits of household...

This book was originally published by Westview Press, Boulder CO, 1995.