Increasing concerns about a healthy diet, food safety and support for the local economy provide new opportunities for farmers to increase their farm income by selling their farm products locally. The major challenge for the farmers is to predict consumer preferences correctly and provide goods...

This research is a first step in determining India's future need for soy-based protein products. The objective of this study is to determine India's protein demand over the next ten years. Then, using the per capita protein demand derived from this study, along with income, population, and...

To date, most research in Europe and the United States has focused on eliciting consumer WTP for biotech foods without directly addressing strategies for marketing them. We use means-end theory to link consumers' knowledge about functional attributes, to their knowledge about consequences and...