This paper reports on a study examining the ranking of selected attributes of fresh pork by Asian-origin consumers in San Francisco, California. Freshness is ranked as the most important attribute, followed by the attributes of the color of meat, lowness in fat, and the whiteness of fat. The...

This study investigates evidence of non-compensatory preferences by incorporating attribute cutoffs into the modeling of consumer choices in the context of food with health-related attributes (omega-3 content) that may be associated with fortification or may result from geneticmodification (GM)....

Research on plant molecular farming (PMF) is supported by public and private sectors in Canada. This may lead to benefits of new or cheaper medicines, industrial products and foods, but also be the source of appreciable risks to food safety from contamination by PMF materials, as well as...

This study investigates evidence of non-compensatory preferences by incorporating attribute cutoffs into the modeling of consumer choices in the context of food with health-related attributes (omega-3 content) that may be associated with fortification or may result from genetic modification...

This project applies statistical models to analyse the relative importance ratings for selected food risk issues given in January 2003 by a representative cross-Canada sample of consumers. Ratings for environmental risks that may be associated with agriculture are also assessed. Results of...

Building on the results of an initial analysis of risk ranking data collected from a representative group of some 850 Canadian respondents in early 2003, this study assesses a similar set of risk ranking questions applied to a somewhat larger representative group of some 1500 Canadians in late...

This study relates habit persistence and trust to recurring food safety incidents in the context of a series of three BSE incidents in Canada. We examined the dynamics of monthly beef expenditure shares of a sample of Canadian households for monthly time periods during year 2002 through 2005...

Previous research studies directed at the influence of information on consumers' preferences and choices of food in the context of genetically modified (GM) food assume that information is exogenous, in that this is provided to consumers from external sources. Information made available to...