Jones, Eluned; Poghosyan, Arsen; Gonzalez-Diaz, Francisco; … - In: International Food and Agribusiness Management Review 07 (2004) 03
confidence, agribusiness firms develop and implement strategies that take into account not only traditional economic factors … driving the food demand, but also issues such as food safety and quality. Traceability and assurance protocols help … agribusiness companies improve and refine their production processes, thus providing better control over, and transparency of, food …