Showing 1 - 10 of 1,561
cardamom) from a smallholder perspective. It aims to identify factors that constrain marketing choices available to … it supports to promote collective marketing. Traditional cooperatives can and do help to resolve problems of asymmetric …
Persistent link: https://www.econbiz.de/10010920211
This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...
Persistent link: https://www.econbiz.de/10010911102
Farmers and food companies need to assess their production and marketing strategies for nurturing business …
Persistent link: https://www.econbiz.de/10009020466
Persistent link: https://www.econbiz.de/10009021571
The unique and somewhat problematic challenges of marketing fresh fruits and vegetables have received attention from a …
Persistent link: https://www.econbiz.de/10011143713
This paper explores the role of trust in food safety information in determining consumer choice in relation to socio … relation to their trust in food safety information? (2) are country and cultural differences relevant in the way food safety … information is processed? (3) how do risk perception and trust in food safety information influence food choice in relation to …
Persistent link: https://www.econbiz.de/10004988972
In this paper, attitude and trust are studied in the context of a food scare (dioxin) with the aim of identifying the … components of attitude and trust that significantly affect how purchases are determined. A revised version of the model by MAYER … et al. (1995) was tested for two types of food: salmon and chicken. The final model for salmon shows that trust is …
Persistent link: https://www.econbiz.de/10008802617
Against the background of diverse food scandals this article investigates the role of trust as a determinant of … consumer behaviour in Germany. As empirical analyses indicate, the impact of trust on consumer behaviour in a quotidian and … presumably safe setting is to be neglected. In the environment of a food scandal, however, trust proves to be a crucial element …
Persistent link: https://www.econbiz.de/10008802672
Consumers' attitudes to trust and risk are key issues in food safety research and attention needs to be focused on … achieve this, a detailed review of the recent literature surrounding risk, trust and, the relationship between the two must be … conducted. This paper aims to collate the literature in the fields of consumer attitudes to trust and risk. It provides an …
Persistent link: https://www.econbiz.de/10004991625
store for the Food Marketing Institute's 2000 consumer trends survey. Stores must satisfy the attributes important to all …
Persistent link: https://www.econbiz.de/10009444488