Consumers were surveyed to understand preference in an effort to stabilize acreage and market share in a minor strawberry production area. Preferred attributes were identified using conjoint analysis. Local product was highest in overall relative importance, followed by price, pesticide...

Irradiation of food products is one of several techniques that reduce the risk of food-borne illness. Despite its advantages, the technique has been used sparingly because consumers are wary about this technology. A logit model is used to evaluate the impacts of demographic factors on attitudes...