Ragona, M.; Raley, M.; Sijtsema, S.J.; Frewer, L.J. - Associazione Italiana di Economia Agraria e Applicata - … - 2013
Despite developments in technology, design and marketing, many new food products are not successfully commercialised. Communication between key players with different expertise (food technologists, consumers scientists, end consumers, etc.) seems crucial to improve food technology development,...