Several times during the last decade consumers have been warned about different incidents concerning food safety, like, salmonella in eggs, cheese and poultry, and pesticides residues in tomatoes. The problem of food safety is still to be a largely latent concern for consumers. The main research...

n August 1999, the Japanese government decided to introduce mandatory labeling for genetically modified (GM) food starting from April 2001. Under the labeling system, certain types of processed food such as oil and sweeteners from corn are exempted from labeling, since scientific verification...

The relationship between consumers and producers is changing, and has impacted governments, organizations, production, and the agribusiness. New standards in food consumption, with a strong emphasis on safety food and production sustainability have becoming worries for these agencies. The...

One of the tasks most difficult in the planning of marketing has been the election of the market-target. Being thus, the market segmentation reveals of great importance. The objective of this study is to discuss a market segmentation model of meat consumers. For in such a way, a bibliographical...

This paper examined a recent trend of rural orientation in Japan from a perspective ofdiversification of rural economy. Firstly, recent trend of rising number of entrants to farming understood as a part of growing interest for rural life-style. Secondly,characteristics of visitors to...

In this paper we attempt to compare the responses of consumers and professionals to questions related to organic food retailing, in order to highlight the differences and the similarities of viewpoints between them and to understand the links between consumer perception of organic food and the...

This research examines perceived risk at the facet level (Psychological, Social, Performance, Safety, Health and Financial) and assesses the influence of consumer experience and perception of self (perceived ability, interest in product and interest in cooking), product (perceived product...

Better knowledge of the consumer is the presumption for preparing the efficacious selling concept. Our research is limited on the preferences, requests, habits and attitudes of the consumers which are buying fruit and vegetable on the city markets in Croatia. The main goal of this research is...

The debate on transgenic, which is embebed in asymmetrical information, has as a focal point, the risks and uncertainties to them associated. Many are the concerns and questions about the risks for the human health and the environment. Considering the interests of the productive sector in the...