Aktuellen Beobachtungen im deutschen Lebensmitteleinzelhandel (LEH) zufolge treten die Handelsunternehmen mit der Einführung von Premiumhandelsmarken bzw. Genusshandels-marken (als sehr jungen Premiumhandelsmarkentyp) in direkte Konkurrenz zu entsprechen-den Herstellermarken und stellen Themen...

Die Fleischwirtschaft steht zunehmend im Fokus der öffentlichen Diskussion. Die Unternehmen der Branche verhalten sich dabei eher passiv. Die Distanz zwischen Gesellschaft und der Fleischwirtschaft ist in den vergangenen Jahren daher größer geworden. Anzeichen für diemangelnde Akzeptanz sind...

The IFAMR is published quarterly by the International Food and Agribusiness Management Association. For complete library visit: www.ifama.org

The IFAMR is published quarterly by the International Food and Agribusiness Management Assocation. www.ifama.org

The stickiness of prices and reasons for price changes are widely discussed in market analyses and marketing theory. Explanations and reasons of rigidities have shown that prices do not change as often in small retail stores and in markets with high concentration (Powers and Powers 2001, Hannan...

Many people view animal welfare standards in the agricultural industry as critical and some consumers would prefer to buy high welfare meat. In order to successfully introduce high welfare meat products onto the market, some important marketing decisions must be made. Due to limited shelf space...

The German meat industry faces a high demand for food safety and traceability. After several meat scandals in the recent past, efforts have to be made to regain consumer trust and to assure access to export markets. Apart from a few niche markets, there is no focal company in the German pork...

Aktuellen Beobachtungen im deutschen Lebensmitteleinzelhandel (LEH) zufolge treten die Handelsunternehmen mit der Einführung von Premiumhandelsmarken bzw. Genusshandels-marken (als sehr jungen Premiumhandelsmarkentyp) in direkte Konkurrenz zu entsprechen-den Herstellermarken und stellen Themen...

Never before has food been as safe and secure as it is today, but simultaneously, society has become increasingly critical towards agricultural and food related issues. This two-sided development between society and agribusiness will be analyzed using Framing Theory. A quantitative semantic...