Maynard, Leigh J.; Wang, Xin - Agricultural and Applied Economics Association - AAEA - 2009
Household-level Canadian scanner data from 2002 – 2005 were used to identify consumer reactions to the early BSE … discoveries that severely impacted Canada’s beef industry. In all provinces, consumers reacted to the initial BSE event by … purchasing more beef, apparently to support struggling ranchers. Subsequent BSE events, however, met with reduced beef purchases …