Health concerns seem to influence consumers’ decisions for purchasing local foods. Maples et al. (2013), Onozaka, Nurse, and Thilmany McFadden (2010), and Wolf, Apitler, and Ahern (2005) found that health motivation can be a significant driver of local foods purchase, yet it remains unclear...

In order to capitalize on potential opportunities to meet market demand for locally-grown foods, farmers need insight into significant motivations and behavioral characteristics of those consumers who have purchased local foods. Furthermore, it is evident that some consumers buy directly from...