We investigate consumer response to various types of advertising for fruits and vegetables—a food category which health officials uniformly agree is significantly underconsumed in the United States. Using an adult, non-student subject pool of participants in the experiment, consumers’...

Dairy cow ownership has been widely promoted by a number of development projects in Kenya (and other countries in East Africa) for the last two decades, and the country has the largest population of smallholder producers with dairy cows in sub-Saharan Africa. Supporters of dairy development...

For at least a decade, supermarket operators have turned increasingly to fresh foods for the strategic direction of their business by remodeling existing stores and building new stores to feature and emphasize produce, the delicatessen, the bakery, and other perishable departments. These...