Lichtenberg, L.; Heidecke, Sandra-Jasmin; Becker, Tilman C. - European Association of Agricultural Economists - EAAE - 2008
The willingness-to-pay by German consumers for the credence characteristic traceability of pork and turkey is analysed by means of the conjoint analysis additive model, also taking the consumers´ associations with the term traceability and the QS label into account. The results indicate a...