"Sustainably produced" food labels have rapidly grown in popularity over the past decade (Batte 2011). Moreover, because there is no government agency overseeing certification of these production methods, consumers are generally confused about the production attributes that may or may not be...

Building on existing work evaluating food-attribute labels, we use data collected in 2010 from a national web-based survey of 1,002 households to examine consumer inferences and valuations of food products promoted as “sustainably produced.†A best-worst scale framework was implemented...