With current concerns about climate change and the general status of the environment, there is an increasing expectation that products have sustainability credentials, and that these can be verified. Labelling is a common method of communicating certain product attributes to consumers that may...

The results of a nationwide New Zealand survey into willingness to pay (WTP) for six different genetically modified (GM) food products were used to estimate market-level demand curves for the products. The raw results clearly indicate that different New Zealanders have different WTP for GM food....

With current concerns about climate change and the general status of the environment, there is an increasing expectation that products have sustainability credentials, and that these can be verified. Labelling is a common method of communicating certain product attributes to consumers that may...