Meat-based diets are still the norm, and vegans and vegetarians represent only a small minority of the population. A transition, respectively, behavioural change towards a diet with less meat can only occur by adopting a positive attitude towards dietary changes based on reasons and motivations....

How we raise livestock in the United States has changed dramatically in the last fifty years. Greater efficiency in production has resulted in an increased supply of meat and a significantly lower cost to the consumer. That efficiency, however, has hidden costs. A wide range of drugs are used in...