Thiel, Daniel; Le Hoa Vo, Thi; Hovelaque, Vincent - In: The International Journal of Logistics Management 25 (2014) 2, pp. 358-378
. The authors compared exponential smoothing forecasting method to a word-of-mouth diffusion model which makes sense in a … production generated by an insufficient forecasting launched 40 days before customer orders). Research limitations … to use a forecasting model which is not currently used by the professionals during a sanitary crisis period. This model …