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Food labels : an exploratory study into label information and what consumers see and understand
Sørensen, Henrik Selsøe; Clement, Jesper; Gabrielsen, Gorm - In: The international review of retail, distribution and … 22 (2012) 1, pp. 101-114
Persistent link: https://www.econbiz.de/10009509878
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Understanding consumers' in-store visual perception : the influence of package design features on visual attention
Clement, Jesper; Kristensen, Tore; Grønhaug, Kjell - In: Journal of retailing and consumer services 20 (2013) 2, pp. 234-239
Persistent link: https://www.econbiz.de/10009734248
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Assessing information on food packages
Clement, Jesper; Smith, Viktor; Zlatev, Jordan; … - In: European journal of marketing : EJM 51 (2017) 1, pp. 219-237
Persistent link: https://www.econbiz.de/10011626497
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Assessing information on food packages
Clement, Jesper; Smith, Viktor; Zlatev, Jordan; … - In: European Journal of Marketing 51 (2017) 1, pp. 219-237
Purpose The purpose of this paper is to present an experimental study which aims at assessing the potentially misleading effect of graphic elements on food packaging. The authors call these elements potentially misleading elements (PMEs) as they can give customers false expectations. They are...
Persistent link: https://www.econbiz.de/10014724237