Recent empirical studies argue that the implementation of quality standards among agricultural exporters has the character of a fixed cost. However, this can be misleading if fixed costs are only understood in terms of required investments. Instead, we argue that standard adoption is the result...

Large urban areas in developing countries represent currently the most dynamically growing markets for food products. This study investigates the willingness to pay of consumers in Nairobi for safer leafy vegetables. We survey individuals’ perceived food safety across four major market...