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Football
Beziehungsmarketing
25
Relationship marketing
25
Consumer behaviour
23
Konsumentenverhalten
23
Customer satisfaction
15
Kundenzufriedenheit
15
behavioural loyalty
15
attitudinal loyalty
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Behavioural loyalty
9
Attitudinal loyalty
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Dienstleistungsqualität
7
Service quality
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Brand image
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Brand management
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Markenführung
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Markenimage
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Brand loyalty
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cognitive loyalty
5
Confidence
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Customer retention
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Kundenbindung
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Markentreue
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Vertrauen
4
Brand
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Fußball
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Markenartikel
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affective loyalty
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conative loyalty
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emotional loyalty
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satisfaction
3
Attendance
2
Attitudes
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Customer advocacy
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E-commerce
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Electronic Commerce
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Online retailing
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Online-Handel
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Schreyer, Dominik
2
Däuper, Daniel
1
Ebrahimi, Bahman P.
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Mohammadkazemi, Reza
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Schmidt, Sascha Leonard
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Shiri, Mahmood
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Applied economics letters
2
International journal of sport management and marketing : IJSMM
1
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ECONIS (ZBW)
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Determinants of spectator no-show behaviour : first empirical evidence from the German Bundesliga
Schreyer, Dominik
;
Däuper, Daniel
- In:
Applied economics letters
25
(
2018
)
21
,
pp. 1475-1480
Persistent link: https://www.econbiz.de/10012137416
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2
Predicting season ticket holder loyalty using geographical information
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Applied economics letters
25
(
2018
)
4
,
pp. 272-277
Persistent link: https://www.econbiz.de/10011854462
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3
Mobile marketing influence on football fan behaviour : the case of FC Persepolis
Mohammadkazemi, Reza
;
Ebrahimi, Bahman P.
;
Shiri, Mahmood
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 405-427
Persistent link: https://www.econbiz.de/10012523515
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