This study investigated the purchase behavior of season ticket holders for intercollegiate football games at the NCAA Division IA level within a proposed theoretical framework. Specifically, four significant factors were identified as being used in the decision-making process of whether or not...

A panel data analysis was used to delineate the effects of selected team and marketplace variables on attendance in the English Premier League (EPL). The results confirmed that (a) winning percentage remained a determinant for increasing attendance; (b) soccer consumers of EPL are from the middle...