Schwartz, Zvi; Uysal, Muzaffer; Webb, Timothy; Altin, Mehmet - In: International Journal of Contemporary Hospitality Management 28 (2016) 2, pp. 267-285
Purpose – This paper aims to improve the accuracy of hotel daily occupancy forecasts – an essential element in the revenue management cycle – by proposing and testing a novel approach. The authors add the hotel competitive-set’s predicted occupancy as an input of the individual property...