Showing 1 - 10 of 528
Anytime an individual makes a cash payment, s/he needs to think about theamount to be paid, the coins and notes which are available, and the amount ofchange. For central banks and retail stores, for example, it is of interest to un-derstand how this individual choice process works. The...
Persistent link: https://www.econbiz.de/10010325068
Persistent link: https://www.econbiz.de/10003754335
Persistent link: https://www.econbiz.de/10003451760
Persistent link: https://www.econbiz.de/10003385036
We propose a consistent utility-based framework to jointly explain a household's decisions on purchase incidence, brand choice and purchase quantity. The approach differs from other approaches, currently available in the literature, as it is able to take into account consumption dynamics. In the...
Persistent link: https://www.econbiz.de/10011327824
Persistent link: https://www.econbiz.de/10009619343
Persistent link: https://www.econbiz.de/10009619351
Persistent link: https://www.econbiz.de/10009720701
Persistent link: https://www.econbiz.de/10009720739
We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We introduce two latent segments of households. The first segment is assumed to respond to marketing efforts, while households in the second segment do not do so. Whether a...
Persistent link: https://www.econbiz.de/10010336207