As supermarkets have developed the capability to gather customer data, their focus on customer loyalty has increased; however, retailers cannot actually measure loyalty. In this paper, we propose and test a hierarchical Bayesian approach to predicting customers' share-of-wallet loyalty that offers...

The proliferation of cameras and their video data in retail marketing presents new opportunities for academics to study customer behavior with the newer video analytics tools. In collaboration with a large retail chain store in Asia, we obtained a unique video dataset collected from in-store...