We invoke the famous Louis XIV quote “L'État, c'est moi,” applying it to the corporate world, and introduce the novel idea that a self-serving bias, which we define as “I Am The Firm,” is infused within the culture of certain companies. We hypothesize that the owners of eponymous firms...

In this paper we assess the empirical relevance of an expectations version of purchasing power parity in forecasting the Dollar/Euro exchange rate. This version is based on the differential of inflation expectations derived from inflation-indexed bonds for the Euro area and the USA. Using the...