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An alternative approach to the predictive validation of conjoint models
Srinivasan, V.
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DeMaCarty, Peter
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1998
Persistent link: https://www.econbiz.de/10001599811
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EQUITYMAP : measurement, analysis, and prediction of brand equity and its sources
Srinivasan, V.
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Park, Chan Su
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Chang, Dae Ryun
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2001
Persistent link: https://www.econbiz.de/10001624168
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