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Forecasting model
Customer value
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Kundenwert
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RFM
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clumpiness
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customer lifetime value
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Beziehungsmarketing
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2009-2020
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Bradlow, Eric T.
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Small, Dylan S.
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Zhang, Yao
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Kumar, Vineet
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Rao, Vithala R.
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Srinivasan, Kannan
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Commentary on "Predicting customer value using clumpiness from RFM to RFMC"
Rao, Vithala R.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 213-215
Persistent link: https://www.econbiz.de/10010515910
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2
Commentary on "Predicting customer value using clumpiness"
Kumar, Vineet
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 209-213
Persistent link: https://www.econbiz.de/10010515915
Saved in:
3
Predicting customer value using clumpiness : from RFM to RFMC
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10010515923
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