Otero-González, Luis; Durán Santomil, Pablo; Vieito, … - In: Business research quarterly : BRQ 28 (2025) 2, pp. 453-473
. Performance is evaluated using several metrics (returns and alphas). Our results show that quality stocks measured by return on … invested capital (ROIC) exhibit superior performance. The incorporation of competitive advantages allows a better … companies that have competitive advantages obtain a better future performance and are recognized by the market with a higher …