Bashir, Dr. Furrukh - 2011
price elasticity of demand is -2.82, cross price elasticity of demand w.r.t price of Mitsubishi is -0.02, cross price … elasticity of demand w.r.t price of Electricity is 1.08, and advertisement elasticity of demand is 0.07, and total sale … elasticity of demand is 0.23. Forecasted values of independent variables for 1st quartet of 2011 is calculated at two different …