endogenous variables and marketing mix carryover effects. We apply the method to forecasting advertising responsiveness in the U ….S. DVD market. Results suggest that advertising responsiveness varies substantially across DVD titles and that estimated …

Purpose – Due in large part to the proprietary nature of costs, there is a dearth of academic literature investigating … the factors influencing the costs for sport marketing investments, such as sponsorship. Therefore, the purpose of this … costs in today's ever-changing sport marketing environment.Design/Methodology/Approach – Given the dynamic and ultra …

advertising space. This strategy combines the heuristics developed by experienced RTB consultants with machine learning … form a basis for a competitive advantage for publishers on very demanding online advertising markets. …

advertising, attracting much research attention in the past decades. As a hot research frontier driven by industrial needs, recent … years have witnessed more and more novel learning models employed to improve advertising CTR prediction. Although extant … research provides necessary details on algorithmic design for addressing a variety of specific problems in advertising CTR …

Klimaanpassung, Kosten, Entwicklung, Logistische Regression, Adaptation, Climate Change, Economics, Process …