Silveira, Leonardo José; Pinheiro, Plácido Rogério; … - In: Journal of risk and financial management : JRFM 14 (2021) 10, pp. 1-24
dropouts by new customers costs, on average, 40% more. Aiming to mitigate the churn (customer evasion) phenomenon, this study … of the data and the developments of predictive models of churn were performed using the Orange data mining software. The …