Preface to the Indian adaptation -- About the authors -- Introduction to international business environment -- Global business in the 21st century -- Corporate citizenship, social responsibility, and ethics -- International business environment -- Cultural context of international business --...

Examines the competitive position of countries in Southern Europe in attracting multinational corporations (MNCs) through direct foreign investments (DFIs). Articulates the primary factors considered by multinational corporations when setting up activities through foreign direct investments....