Background and Purpose: India opened its doors to globalization in 1991 and the reference point of this change through globalization has been the United States of America (USA) which champions the cause of a free economy. The current study attempts to explore the relevance and importance that...

Preface.-1 Introduction -- 2 Business Model Research Agenda Positioning: Conceptual Frameworks, Functions, Benefits, Rationale, Dynamics, Performance, and Economic Feasibility -- 3 Framing Current Business Model Innovation Research Agenda -- 4 The Paradigm Shift: From Static to...