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-behavioral intention path. It is suggested that only long-term sponsorship of charity sport events would create the event attachment …
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"This book examines the politics of technology, and provides a detailed analysis of developments and debates within the European Union, international trade and governance.An important empirical contribution to the literature on the relations between politics and technology, this volume contains...
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Intellectual property protection and management (IPPM) are important operational and strategic issues especially for global companies. Most prior discussions of this topic focus heavily on the legal aspects of this topic. However, by the time legal action becomes necessary, the stakes and costs...
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