da Rocha, Angela; Cotta de Mello, Renato; Pacheco, Henrique - In: International Marketing Review 29 (2012) 3, pp. 228-252
Purpose – The purpose of this paper is to contribute to the understanding of international commitment of entrepreneurial firms from an emerging economy to their foreign operations. Specifically, it intends to help bridge an existing gap in the literature by focusing on the international...