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This Paper identifies certain policy issues in the existing regulatory infrastructure of the Philippines which may prevent digital platforms in the Philippines from innovating and participating in the global digital economy. In brief, these policy issues relate to the incoherence between the...
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Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit, and there is a desire to intensify Sephora's social...
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