Major reasons for tracking and entering a set of emerging economies are to look for greener pastures other than the home country market. Several definitions and parameters define potentially growing economies. Specifically for markets that offer a varied mix of homogenous strata's of consumers...

The retail sector in India is enjoying a tremendous growth, with the organised retail sector catching up the pace at a faster rate. The effect of the alteration of the changing face of the Indian retail sector has changed the life of consumers in India. Metamorphing, this article sensitises the...