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Revisiting the interactive advertising model (IAM) after 15 years : an analysis of impact and implications
Rodgers, Shelly; Ouyang, Sifan; Thorson, Esther - In: Digital advertising : theory and research, (pp. 3-18). 2017
Persistent link: https://www.econbiz.de/10011645994
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Trends and opportunities for digital advertising research : a content analysis of advertising age, 2000-2015
Tham, Samuel; Rodgers, Shelly; Thorson, Esther - In: Digital advertising : theory and research, (pp. 31-44). 2017
Persistent link: https://www.econbiz.de/10011646100