The temporalities of opportunism – a term that generally means “self‐interest seeking with guile” – have not been adequately examined in the literature. This article suggests that opportunism is a variegated phenomenon that can be better appreciated by exploring the role of its...

Purpose – To provide decision makers in strategic alliances a risk‐time framework to: categorize types of potential deceitful behaviors by partners; and adopt appropriate deterrence mechanisms to curb and control such behavior. Design/methodology/approach – The article identifies four...