Kleber, Daniel Marco Stefan; Juusola, Katariina - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 4, pp. 1-13
Nation branding has gained increasing popularity among marketeers, academics, and practitioners during recent decades. However, awareness among multidisciplinary researchers has been raised in the recent past. The purposes of this conceptual study were to address the lack of research on the...
