France has always thrived in the fashion forefront. Known for its couture and prêt-a-porter industries, it has …, exciting, and dynamic combination.As a senior, I am about to complete the Textiles, Merchandising, & Design and French Language …

's design on the consumer's aesthetic appreciation and purchase intent. Furthermore, it intends to highlight the moderating role … of perceived risk in the relationship between these three variables. Design/methodology/approach – Four Bordeaux wine … more willing to choose labels with a moderately atypical design. Originality/value – This research provides some answers to …