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Nowadays, many international businesses are experimenting with virtual communities of consumers in order to foster relationships between them and their customers. However, analysis of their strategies has rarely been considered in the existing literature. In this framework, our paper aims at...
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This research identifies potential links between performance and the level of financial communication on the web. This study examines 216 firms quoted in 2010 on the Free Market of Paris. We use a content analysis of websites and scoring technique, to compute a score of financial communication...
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This research identifies determiners of internet Corporate Social Responsibility (CSR) communication of the 53 French enterprises which are members of “l'Observatoire sur la Responsabilité Sociétale des Entreprises (ORSE)”. This study is completed in two phases. First, we use an analytical...
Persistent link: https://www.econbiz.de/10013003770