d'Hauteville, François; Fornerino, Marianela; Philippe … - In: International Journal of Wine Business Research 19 (2007) 1, pp. 33-48
Purpose – Disconfirmation of expectations is the mismatch between the expected and blind evaluation of a product. The purpose of this paper is to explore the relation between expected and perceived value (quality), focusing on wines from the French regions with varying levels of notoriety and...