The wine industry has faced various environmental and social challenges. On the demand side, consumer demand for … sustainable wines has been increasing but, to date, it is unknown whether consumers perceive wine companies' efforts to obtain …, sustainable wine production is increasing but producers report a lack of information to engage and select their SD strategy. This …

of health warnings on wine labels in two countries with different legal approaches: France and Italy. A Discrete Choice … Experiment was realized on a sample of 500 wine consumers. Three warning options were applied: the long-term effect of drinking … neutrally framed messages. Results also show some significant differences among preferences in France and Italy, providing …