Kaabachi, Souheila; Ben Mrad, Selima; Petrescu, Maria - In: International Journal of Bank Marketing 35 (2017) 6, pp. 903-924
Purpose The purpose of this paper is to investigate internet-only banks’ (IOBs) adoption by French consumers and attempt to understand the factors that influence consumers’ initial trust in this type of service. Design/methodology/approach A non-probability convenience sample of potential...