Dada, Olufunmilola (Lola); Watson, Anna; Kirby, David - In: Journal of Small Business and Enterprise Development 22 (2015) 1, pp. 82-98
Purpose – In spite of the important contributions of franchising to many economies, it remains unclear whether it truly provides a scope for entrepreneurial tendencies to flourish amongst franchisees. The purpose of this paper is to examine the debate surrounding the franchisee as an...