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~subject:"Franchising"
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Franchising
Markenführung
88
Brand management
83
Deutschland
62
Germany
59
Consumer behaviour
36
Konsumentenverhalten
36
Beziehungsmarketing
33
Relationship marketing
32
Markenpolitik
31
Markenartikel
27
Brand
26
Erfolgsfaktor
26
Success factor
23
Markenimage
22
Theorie
21
Theory
21
B-to-B-Marketing
20
Brand image
20
Business-to-business marketing
20
Customer satisfaction
19
Kundenzufriedenheit
19
Marketing
19
Lieferantenmanagement
18
Supplier relationship management
18
Bibliometrics
14
Bibliometrie
14
Marketing management
13
Marketingmanagement
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Betriebswirtschaftslehre
12
Business economics
12
Business network
12
Unternehmensnetzwerk
12
Management
11
Innovation
10
USA
10
United States
10
Business-to-Business-Marketing
9
Corporate Social Responsibility
9
Dienstleistungssektor
9
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Article
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2
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5
Aufsatz in Zeitschrift
5
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3
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3
Advisory report
1
Gutachten
1
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German
5
English
5
Author
All
Evanschitzky, Heiner
10
Woisetschläger, David
4
Ahlert, Dieter
3
Backhaus, Christof
3
Caemmerer, Barbara
3
Blut, Markus
2
Boulay, Jacques
2
Duniach, Krista
2
Ahlert, Martin
1
Groening, Christopher
1
Heußler, Tobias
1
Mittal, Vikas
1
Wunderlich, Maren
1
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Internationalisierung von Vertrieb und Handel
1
Journal of business research : JBR
1
Journal of retailing
1
Journal of service research : JSR
1
Studie / Westfälische Wilhelms-Universität Münster, Lehrstuhl für BWL, insbes. Distribution und Handel & Internationales Centrum für Franchising und Cooperation
1
Verhalten in Organisationen
1
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ECONIS (ZBW)
9
USB Cologne (EcoSocSci)
1
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1
The franchise dilemma : entrepreneurial characteristics, relational contracting, and opportunism in hybrid governance
Evanschitzky, Heiner
;
Caemmerer, Barbara
;
Backhaus, Christof
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
1
,
pp. 279-298
Persistent link: https://www.econbiz.de/10011437432
Saved in:
2
Growth, uniformity, local responsiveness, and system-wide adaption in multiunit franchising
Boulay, Jacques
;
Caemmerer, Barbara
;
Evanschitzky, Heiner
; …
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
4
,
pp. 1193-1205
Persistent link: https://www.econbiz.de/10011602830
Saved in:
3
Multi-unit franchising from franchisor and franchisee perspectives : antecedents, performance outcomes, and the optimal mini-chain size
Boulay, Jacques
;
Caemmerer, Barbara
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 49-58
Persistent link: https://www.econbiz.de/10012230430
Saved in:
4
Dienstleistungsnetzwerke : Management, Erfolgsfaktoren und Benchmarks im internationalen Vergleich
Ahlert, Dieter
;
Evanschitzky, Heiner
-
2003
Persistent link: https://www.econbiz.de/10001675270
Saved in:
5
What to expect after the honeymoon : testing a lifecycle theory of franchise relationships
Blut, Markus
;
Backhaus, Christof
;
Heußler, Tobias
; …
- In:
Journal of retailing
87
(
2011
)
3
,
pp. 306-319
Persistent link: https://www.econbiz.de/10009380015
Saved in:
6
How employer and employee satisfaction affect customer satisfaction : an application to franchise services
Evanschitzky, Heiner
;
Groening, Christopher
;
Mittal, Vikas
- In:
Journal of service research : JSR
14
(
2011
)
2
,
pp. 136-148
Persistent link: https://www.econbiz.de/10009266749
Saved in:
7
Autonomie und Loyalität in strategischen Unternehmensnetzwerken : eine Mehrebenenbetrachtung
Backhaus, Christof
;
Blut, Markus
;
Evanschitzky, Heiner
; …
- In:
Verhalten in Organisationen
,
(pp. 141-178)
.
2009
Persistent link: https://www.econbiz.de/10003873404
Saved in:
8
Erfolgsfaktoren von Franchisesystemen
Ahlert, Dieter
;
Evanschitzky, Heiner
-
2002
Persistent link: https://www.econbiz.de/10004802265
Saved in:
9
Internationalisierung von Franchisesystemen
Ahlert, Dieter
- In:
Internationalisierung von Vertrieb und Handel
,
(pp. 303 - 321)
.
2004
Persistent link: https://www.econbiz.de/10014555111
Saved in:
10
Internationalisierung einer Marke : Erkenntnisse aus dem Franchising
Woisetschläger, David
- In:
Exzellenz in Markenmanagement und Vertrieb : Grundlagen …
,
(pp. 49 - 61)
.
2005
Persistent link: https://www.econbiz.de/10014555968
Saved in:
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