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~subject:"Franchising"
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Franchising
Großbritannien
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Brand management
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Caemmerer, Barbara
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Boulay, Jacques
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Evanschitzky, Heiner
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Duniach, Krista
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
International journal of retail and distribution management
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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1
The franchise dilemma : entrepreneurial characteristics, relational contracting, and opportunism in hybrid governance
Evanschitzky, Heiner
;
Caemmerer, Barbara
;
Backhaus, Christof
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
1
,
pp. 279-298
Persistent link: https://www.econbiz.de/10011437432
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2
Multi-unit franchising from franchisor and franchisee perspectives : antecedents, performance outcomes, and the optimal mini-chain size
Boulay, Jacques
;
Caemmerer, Barbara
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 49-58
Persistent link: https://www.econbiz.de/10012230430
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3
Growth, uniformity, local responsiveness, and system-wide adaption in multiunit franchising
Boulay, Jacques
;
Caemmerer, Barbara
;
Evanschitzky, Heiner
; …
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
4
,
pp. 1193-1205
Persistent link: https://www.econbiz.de/10011602830
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4
It takes two to tango : A taxonomy of franchise success determinants
Boulay, Jacques
;
Caemmerer, Barbara
;
Chanut, Odile
; …
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 807-825
Persistent link: https://www.econbiz.de/10014281106
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