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Opportunistic behaviour in hospitality franchise agreements

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Selecting franchise partners : tourism franchise approaches, processes and criteria

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Franchisees' trust in and satisfaction with franchise partnerships

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Franchisees' perceptions of relationship development in franchise partnerships

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Franchise partner selection : perspectives of franchisors and franchisees

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Factors influencing relationship development in franchise partnerships

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The hospitality franchise purchase decision making process

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Knowledge transfer and isomorphism in franchise networks

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Opportunity identification and evaluation in franchisee business start-ups

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Franchise partner selection: perspectives of franchisors and franchisees

Brookes, Maureen; Altinay, Levent - In: Journal of Services Marketing 25 (2011) 5, pp. 336-348

Purpose – This paper aims to identify the partner selection criteria employed both by franchisors and franchisees in master franchise agreements and evaluate how different selection criteria interact within the selection process and influence the decisions taken. Design/methodology/approach...

Persistent link: https://www.econbiz.de/10014905347