Studies have focused on the country of origin (COO), however, it is also possible that a producer markets a product by referring to a set of symbols, images, words, and values typical of a place but without the product being designed or produced there (foreign sounding – FS - effect). Focusing...

This paper explores the recent evolution of Chinese investment in the wine industries in the Bordeaux region of France and Western Australia (WA). The study identifies variations in the nature of the investments undertaken, which are not always consistent with existing theory. We explore how...